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Commercial Section |
| Q: |
What is the daily ticket sales for RapidKL buses? |
| A: |
According to the latest data gathered on the 2nd week of August 2007, daily tickets sales are 200,029 tickets. |
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| Q: |
What is the predominant use of bus rides? |
| A: |
Daily ticket passes are predominantly used for travelling to and from work
destinations. |
| Q: |
What is the monthly ridership? |
| A: |
About 12,000,000 riders per month assuming 2 rides per day. |
| Q: |
What is the unique rider per month? |
| A: |
Based on TNS research report Dec 2006, about 1,240,000 unique riders. |
| Q: |
Is the ridership trend growing over time? |
| A: |
According to ticket sales data, ticket sales grew from approximately 2,400,000 per month (January 2006) to 3,400,000 per month (December 2006); and subsequently to 6,000,000 per month in August 2007. This represents a growth of more than 250% over the past 2 years. |
| Q: |
Is there any research done on the demographic profiles? |
| A: |
Taylor Nelson Sofres of Malaysia (December 2006) |
| Q: |
What is the majority type of the riders? |
| A: |
Youth, multi-racial, the “Hotlink crowd”- Cost conscious but aspirational lifestyle, music, movies, mobility" (Malay, Females, Young Gun, Household). |
| Q: |
What is the major income group of all riders? |
| A: |
According to TNS research, majority of the riders have an income bracket of RM1,000 to RM3,500 per month. |
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