Asia Media Sdn Bhd

MASS MARKET REACH

1.24 million people in Klang Valley travel on RapidKL buses regularly and ticket sales data by RapidKL recorded a daily ridership of 400,000. KL together with Klang Valley is the economic and business centre of the country. With the highest population density and purchasing power, this market is too significant to be ignored. In addition, TransNet® is the only medium that reaches the large population of workers on weekdays and the busy outgoing crowds travelling by RapidKL buses on weekends.

CAPTIVE AUDIENCE

The average bus ride is 30 minutes per journey. With the average commuter spending an hour travelling to and from their destinations, TransNet® will engage commuters for the duration of their travel with high quality programs. In an environment with little or no distraction, rest assured, your message will be delivered effectively.

HIGH FREQUENCY AND RECALL RATE

TransNet® boasts an exposure rate of 10 times per rider. Every month, 12 million journeys are made by RapidKL 1.24 million unique riders. On an average, each person will be exposed to your message on 10 separate occasions.

PROXIMITY TO THE MARKET

TransNet® is strategically positioned on all RapidKL buses which circumnavigate the city centre. Its closeness to the market ensures greater impact of the “call to action” as commuters can immediately act on what they have seen and heard. Regardless of the product or service you are promoting. TransNet® proximity to the market will entice your viewers into action.

REACH THE UNREACHABLE

70% of RapidKL commuters are aged between 16 to 34 years old. This demographic group is highly sought after for its purchasing power and propensity to spend. Unfortunately, due to media fragmentation, these audiences are often difficult to reach through mainstream media. With TransNet®, this demographic group will conveniently make up to 70% of your viewers in a captive environment.

HIGH QUALITY CONTENTS

TransNet® brings a whole new dimension to narrowcasting. By delivering compelling contents such as the latest news, entertainment, sports, technology, documentary, and community messages in high quality digital audio-visual format, TransNet® is guaranteed to enthrall its viewers. Infotainments and advertisements are slotted between these programmes where eyeballs will be ‘TransNet’-fixed. Whether you are looking for brand-building or simply creating awareness, TransNet® is holding the eyeballs captive for you.

AFFORDABLE

With only 5% of the budget for a mainstream media campaign, TransNet® is able to reach 12 million eyeballs or 1.24 million people in the most ‘important’ demographic group.