Asia Media Sdn Bhd

Smart young professionals : White collar, management, all races Aspirational, conscious of position & lifestyle
Captives: Existing on other parts of the system, Blue collar, Grey collar- No choice, wide age range, all races- Migrational, possibly motorbike users"
Free & easy Retirees, all races- Cost conscious- Off peak"
Local entrepreneurs Small business, e.g. mamak/sundry shop owners, status conscious, want full control over their life & time- All races (Chinese, Malay, Indian)"
Melayu kini Emerging middle class, Kancil, Kelisa drivers- “Malaysian Dream, own car, house, 2.2 children”"
Young guns Youth, all races, the “Hotlink crowd”- Cost conscious but aspirational lifestyle, music, movies, mobility"
City families All races, lower, middle income- Young families, expenses, cost conscious- Shopping, leisure, school transportation“
Established professionals Professional/exec, age 35+ years earning above RM4k




Source : Taylor Nelson Sofres Malaysia Sdn Bhd (TNS)	go to top